Advertising & Affiliate Disclosure

Last updated: November 6, 2026

SoftWaterHQ is free to read. This page explains how the site is funded and how we handle advertising and affiliate links, in line with the U.S. Federal Trade Commission’s (FTC) guidance on endorsements.

No affiliate links right now

At this time, SoftWaterHQ does not use affiliate links and is not part of any affiliate program. We earn nothing when you buy a product mentioned on this site.

Advertising

The site may display advertising served by third-party ad networks. We do not choose the specific ads you see, and advertisers have no say in what we write, recommend or rank.

If this changes

If we ever add affiliate links in the future, we will update this page first and clearly disclose those links on the pages where they appear. Affiliate commissions will never decide what we recommend.

Our promise

  • No paid rankings: brands cannot pay to be featured or reviewed.
  • We cover the downsides of every option, not just the benefits.
  • Our facts come from sources such as the EPA, USGS and NSF.

Learn more in our Editorial Policy. Questions? Contact us.